Best Fur Forward: Dr Tanya’s Story
I’m Dr Tanya Phillips, a Sydney veterinarian, foster carer, and lifelong cat mum. Best Fur Forward didn’t start in a boardroom. It began in my garage in my living room with two pregnant rescue cats and 13 kittens, a mountain of dirty trays, and a spreadsheet of bad litter reviews.
Fostering that many rescues at one time really opened my eyes to how smelly, wasteful, and unhealthy traditional litters really are. As a vet and foster carer, I became frustrated by all the cat litter on the market. Most of them were dusty, full of chemicals, and ended up in a landfill. So, I rolled up my sleeves and created my own. One that kept pets safe, homes fresh, and the planet in mind.
I started experimenting, determined to create a sustainable, safe, and effective alternative. That journey led to MATCHA, Australia’s only vet-developed, tofu-based cat litter. Made from upcycled tofu and green tea byproducts, it’s 100% plant-based, biodegradable, and packaged in certified home compostable bags. It’s gentle on paws, tough on odours, and better for the planet.
Through Best Fur Forward, I am on a mission to create cleaner trays, happier cats, and a healthier planet. And it all starts with MATCHA.
Our Mission
To make litter care cleaner, simpler, and more sustainable, and to show that a single small switch at home can make life better for cats, their humans, and the planet.
Benefits That Go Beyond the Litter Box
Every choice we make is designed to protect pets and the planet. MATCHA is made from both upcycled tofu and green tea byproducts, giving waste a second life. Our packaging is ABA-certified to break down in backyard compost conditions, rather than spending centuries in landfill.
Four Ways MATCHA Makes Life Better
Keep Trays Fresher for Longer
MATCHA’s quick-clumping formula makes scooping simple and keeps trays fresher for longer. One 4.7kg bag fills up to three trays and lasts up to a month in a single-cat home, saving you time and money.
Neutralise Odours Naturally
Say goodbye to overpowering perfumes and chemical sprays. MATCHA uses upcycled green tea and tofu to absorb and neutralise odours naturally, keeping your home smelling clean without artificial fragrances.
Protect Your Cats and Your Home
Designed by a veterinarian, MATCHA is dust-free, silica-free, and non-toxic. It’s gentle on paws, lungs, and homes and is safe for cats, children, and anyone who handles the litter every day.
Reduce Waste, Protect the Planet
From litter to packaging, MATCHA is made with sustainability in mind. Crafted from food-grade byproducts and packed in ABA-certified home compostable bags, it breaks down naturally, rather than sitting in a landfill.
