Our Story
🐾 About Us
A Vet. A Rescue. A Purpose.
Hi, I’m Dr. Tanya — Veterinarian, foster carer, and lifelong cat mum. 🐱💚
Best Fur Forward was born the day I unexpectedly became a foster carer to not one, but two pregnant rescue cats.
Thirteen cats under one roof. Beautiful chaos — and a serious wake-up call.
That experience showed me firsthand just how messy, ineffective, and unsustainable traditional cat litter really is.
The odour, the waste, the tracking, the landfill guilt... it was clear something had to change.
So, I decided to create it.
🌱 Why We Exist
Best Fur Forward isn’t just another cat brand.
It’s a mission: to create a kinder, cleaner, more conscious world — for cats and the people who love them.
We’re redefining everyday essentials, starting with our hero product:
a vet-founded, sustainable, 100% plant-based matcha tofu cat litter designed to make life easier for cat parents — and lighter on the planet.
Because caring for your cat shouldn’t cost your home, your health, or the Earth.
💚 Built on Values That Matter
Vet-Founded Care:
Every product is backed by integrity, veterinary expertise, and genuine love for animals.
Sustainability First:
From our plant-based ingredients to our home compostable packaging, we tread lightly on the planet.
Multi-Cat Tested:
Real rescue homes, real cats — proven performance where it matters most.
Driven by Purpose:
We believe small, daily choices create big, lasting change — one tray at a time.
🐱 A Better Way to Care
Best Fur Forward is for the mindful. The curious.
The cat parents who believe care can be smarter, kinder, and more sustainable.
We’re just getting started — and we’re so happy you’re part of the movement. 🐾💚
