In The Media

Dr Tanya has been featured in leading Australian publications sharing her expertise on responsible cat ownership, sustainable pet care and humane population management. As a practising veterinarian and founder of MATCHA Cat Litter, she brings practical, science-led insights to national conversations shaping the future of cat care.

Dr Tanya Highlights Post-Pandemic Cat Behaviour Challenges

In this feature, Dr Tanya addresses the surge in cat ownership since COVID and the overlooked behavioural shifts affecting Australian households.
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Why Australia’s Cat Boom Has Hidden Consequences

Dr Tanya discusses the long-term impact of increased pet ownership and the need for better education around feline anxiety and care.
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The Rising Issue of Stray and Anxious Cats

This national piece explores the behavioural changes seen in cats post-pandemic, with expert insight from veterinarian Dr Tanya.
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Australian vet warns of the hidden dangers for cats and dogs during Christmas

Sydney-based veterinarian Tanya Phillips says anxiety commonly rises in dogs and cats at this time of year — and it can affect their mental health and even lead to depression.
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The COVID Cat Boom: Anxiety, Enclosures, and the Tofu Revolution

In this insightful episode, Sydney veterinarian Dr. Tanya Phillips joins the show to discuss the hidden side of the pandemic pet boom.
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A Veterinary Perspective on Responsible Cat Management in Australia

Dr Tanya outlines a humane, evidence-based approach to cat management, advocating for prevention, early desexing and responsible ownership over reactive control measures.
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Balancing the Scales for Women

An insightful discussion on women's equality and empowerment in the workplace.
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Dr Tanya Phillips | Mentoring and Leaderships

In this session from the International Women’s Day 2026 #GiveToGain Exchange, Tanya Phillips explores the role of mentoring in leadership. She highlights how supporting and guiding others not only strengthens individuals, but also builds more capable, confident, and connected communities.
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Industry Awards and Recognition

PIAA AUS Pet Industry Awards

🏆 Best Packaging Award Winner 2026

MATCHA Plant-Based Clumping Cat Litter was named Best Packaging Award Winner at the 2026 PIAA AUSPet Industry Awards, recognising excellence in packaging design, innovation, functionality and shelf appeal. Developed by Sydney Veterinarian Dr Tanya Phillips, MATCHA’s award-winning packaging reflects the brand’s commitment to more sustainable cat care, using plant-based, home-compostable packaging designed to protect a premium Australian cat litter while being kinder to the planet.

The VET Expo Pitchfest

🏆 Winner 2025

Best Fur Forward was proud to win the VET Expo Pitchfest 2025, where founder and Sydney Veterinarian Dr Tanya Phillips pitched MATCHA Plant-Based Clumping Cat Litter to a panel of industry judges. The win recognised MATCHA’s innovation, impact and commercially viable business model, including its approach to sustainability across environmental, social and commercial outcomes, from upcycling food-industry by-products and reducing packaging waste to supporting better cat welfare and building a scalable, purpose-led Australian business.

Local Business Awards

🏅 North Shore Finalist 2026

Recognised in the North Shore Local Business Awards – Outstanding Pet Care as a Finalist, celebrating local businesses that demonstrate excellence in their products and services, innovation, customer experience and commitment to their community. For Best Fur Forward, this recognition reflects our commitment to combining Veterinary expertise, thoughtful innovation and exceptional cat care to create products that genuinely improve life for cats and the people who love them.

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