Join the Bff Movement : Cat Care Tips & VIP Perks

🌿 Step Into the Clean Cat Era - One Tray at a Time

Welcome to the Best Fur Forward Movement! 💚

Join cat lovers across Australia choosing kinder, cleaner, more conscious cat care — one tray at a time.

✨ Get early VIP access to eco-friendly matcha tofu litter
✨ Enjoy free gifts and founder-only purrks
✨ Receive vet-backed tips and feel-good updates

💚 Subscribe Now

Because caring for your cat shouldn't cost the Earth — and small changes lead to big impacts. 🌍🐾

Testimonials

"Today, i walked into my house and for the first time ever, it didn't smell like a full-time cat bathroom"

May Britzz, British Shorthair breeder

" I have not smelt cat poo at all today and when I went to check the litter they HAD done a poo AND NOT done the sandpit action and put litter outside the box - WHAT!! NO LITTER ON THE FLOOR AND CANT SMELL THE POO!"

Shani Taylor, Global Coach of the Year, Global Women Changing the World Awards