“Today, I walked into my house and for the first time ever, it didn’t smell like a full-time cat bathroom. No poo-poo scent. No weird odours. Just clean, fresh air. I had to double-check I was in the right house…. It’s soft, it clumps beautifully, no dust clouds, and smells so light and lovely. Seriously, I didn’t think litter could make this much difference — until we tried this one. We’re a happier household now… me, the cats, even the visitors.”

“I have not smelt cat poo at all today and when I went to check the litter they HAD done a poo AND NOT done the sandpit action and put litter outside the box - WHAT!! NO LITTER ON THE FLOOR AND CAN’T SMELL THE POO!”

“I was using Everclean and was a bit sceptical about a Tofu Matcha litter at first. I thought it was just latching onto trends but after meeting Tanya and trying Best Fur Forward, I'm converted. She is so passionate about animal care and sustainability, her energy is infectious, and the product is fantastic.”

“I didn’t expect to have strong feelings about cat litter, but Best Fur Forward is the best I’ve found. It completely eliminates all odours in a way I didn’t think was possible. You only realise it’s a cat house now when you see the cat!”

“Lasting much better than any other cat litter we have used previously and much less wastage in the litter itself. Controls odour so well and still no asthma episodes after using litter. It also vacuums better than other litters…best one we have used yet.”