What you can't see in your cat's litter.
FORWARD
What you can't see
in your cat's litter.
Most conventional cat litters contain ingredients that wouldn't be allowed in your skincare. Here's what's actually in that bag and why it matters.
Read the Full Breakdown →If you've ever coughed scooping the tray
your cat feels it too.
When I first looked into what most cat litters were actually made of, I was genuinely shocked. We'd never accept these ingredients in our cat's food or bedding, yet somehow they ended up in the one product cats touch every single day.
of supermarket cat litters in Australia contain at least one ingredient the EU has classified as a respiratory irritant.
Crystalline silica dust
Found in nearly all clay-based litters. When inhaled over time, silica is a known Group 1 carcinogen by the WHO. Cats, who groom themselves constantly, ingest it through their fur.
Sodium bentonite (the "clumping" agent)
Expands up to 15× its size when wet. If swallowed during grooming, especially in kittens, it can cause intestinal blockages and respiratory irritation.
Synthetic fragrances & perfumes
That "fresh linen" smell? Usually a cocktail of undisclosed chemicals masking, not neutralising odour. Cats have 14× more scent receptors than humans. Imagine living in that.
Conventional Clay Litter
- ✗ Crystalline silica dust
- ✗ Sodium bentonite clay
- ✗ Synthetic fragrances
- ✗ Chemical additives
- ✗ Landfill at end of life
MATCHA BY BFF
- ✓ Soybean fibre (food-grade)
- ✓ Real green tea leaf
- ✓ Natural starch binder
- ✓ Zero synthetic additives
- ✓ Home compostable
Three ingredients.
Zero compromises.
MATCHA is the first vet-developed cat litter in Australia made from food-grade soybean fibre, green tea, and a natural starch binder. That's it.
Try MATCHA →"Your cat doesn't get to read the ingredients. We have to do it for them."
"If you are searching for the purrfect cat litter, you will find it in Dr Tanya's Matcha. It does everything it says it will on the bag, which I can even cut up into little pieces and add to my compost bin."
Anita · MATCHA 4.7kg"I have tried lots of litters and including paper and some of the other eco-litters. But this one tops them all for managing smell and my cats don't like the fake perfumed litters. This is litter for life!"
Samantha · Twin Pack 9.4kg
